Newsletter: For years, life gave her one problem after another. Then came a ticket to hope.

[THIS IS A PRESS RELEASE]

Ask Rodelyn Serna about her life, and she will tell you it has never been short on challenges.

Newsletter: PLDT Global, SM Cinema reach overseas Filipinos through Ramdam

[THIS IS A PRESS RELEASE]

CAPTION: (L-R) PLDT Global Head of Consumer Ecosystem and Growth Jules Salonga and SM Prime Holdings Inc. Vice President for Cinema Marketing Myra Moñozca seal partnership for OFW initiatives.

As businesses seek new avenues for growth beyond the domestic market, overseas Filipinos are emerging as an increasingly important consumer segment. Recognizing their influence on family spending, purchasing decisions, and everyday life back home, PLDT Global and SM Cinema are leveraging Ramdam, PLDT Global's audience engagement and digital advertising platform, to connect with Filipinos beyond the Philippines.