[THIS IS A PRESS RELEASE]
Millions of reels are created every single day across social media platforms in India. The scale of unlicensed commercial use of copyrighted music is staggering. Based on revenue-at-risk assessments conducted with leading labels on the platform, the Indian music industry is estimated to be losing upwards of ₹350 crore annually to unlicensed commercial use of its catalogues. And the labels knew this sync revenue loss was happening.
