Newsletter: Buldak Celebrates Guinness World Records® Achievement with Original Song and Music Video "Crave the Burn"

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Buldak is turning its Guinness World Records® achievement into a soundtrack with the release of "Crave the Burn," an original song and music video celebrating the fans who came together to make history by uploading the most videos of people eating instant noodles to TikTok in one hour. Watch the music video on Buldak's YouTube channel. 

Blending pop energy with Latin flavor and a golden vibe, Buldak's "Crave the Burn" features English and Spanish lyrics that celebrate the brand's bold spirit and the fans who made the world record possible. 

Directed by Weston Allen, the music video features choreography by Brian Esperon, as well as clips from the record-breaking attempt. The song and music video come on the heels of Buldak fans making history on October 1, when 335 qualifying videos were uploaded to TikTok in a single hour as part of the brand's Guinness World Records attempt. The total surpassed the previous record of 250 videos by 85, an increase of 34%.

For Buldak, the song is a celebration not just of the record, but of the people behind it. "'Crave the Burn' and its music video are a way to celebrate our fans, who have played such an important role in making Buldak what it is today and will continue to shape our future," said Abbas Arslan, the Vice President of Marketing at Buldak. "We're incredibly grateful to everyone who enjoys our noodles and helped make this achievement possible."

Since launching in 2012, Buldak has inspired spicy challenges, reaction videos, recipes and countless fan creations across social platforms, connecting fans through a shared love of flavor, heat and pushing their limits.

Fans can watch the "Crave the Burn" music video and follow Buldak's latest content on YouTube, TikTok and Instagram at @buldak_global.

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