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Monday, September 05, 2016

PlayBack: Outasight – The Wild Life

09/05/2016 11:14:56 AM

I've said this before and I'll say this once again: wrestling may be scripted and violent in nature, but one aspect that suits my interest in such entertainment program more is music. It's obvious that some from notable names in America (7Lions, for example) to the worldwide hit-makers (Flo-Rida, Imagine Dragons, Kid Rock, Motorhead, and Audioslave) had been part of the creamy crop barely exposed bifg time by the World Wrestling Entertainment (WWE).

Enter the Los Angeles-based Richard Andrew – more known as Outasight – into the picture. This singer-songwriter has made waves in the US-of-A since 2007. This guy released two studio albums, one EP, and eight mixtapes – with most of them happened during his tenure as a signed artist with Warner Bros. Records.

Some of his tracks earned commercial raves; being used as for Buds Light Lime, Pepsi, and programs like NFL Thursday Night Football on CBS and the 2012 NHL All-Star Game.

And being with the WWE hasn't been really new for Outasight. His song "Tonight Is The Night" was aired as theme of Monday Night RAW's 1000th episode and became part of the WrestleMania 28 documentary called "Once In A Lifetime."

And perhaps if you were watching the 29th annual edition of SummerSlam, the WWE Network ad would really sound familiar to you.

Yes, this was the actually the song; the first single from his independently-produced studio album "Big Trouble." And the song is called "The Wild Life."

The first single off his recent record was released 20 April 2015, and with its music video published 29 July 2015.


If features like Billboard were to believed, Outasight, a former New Yorker, said The Wild Life was one of the first songs his penned during his relocation to LA. The decision changed his musical pace as he created some sort of serious funk inspired by the likes of James Brown and P-Funk.

And true enough; when you hear them in that WWE network commercial, it gives the shiny shade of the song – a summery vibe that looked good in a mixture of bits of hip-hop funky vibe. Rappin' through the Motown pop-ish outcome.

No wonder why its music video served like a refection of his success during his commercial years; with the obvious elements taking into its respective places. Talk about the proliferation of condoms, energy drinks, and performance bars to make the story rock-bottom solid in accordance to the approach of infomercial/TV-shopping shows in the '80s. 

That is The Wild Life for you, folks! 

I quite have a feeling that the song fits enough to the ad that the WWE network could lure more subscribers to them as new pay-per-view schedules were made to rock every fan.

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Author: slickmaster | © 2016 september twenty-eight productions

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